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Too Young to Retire. Too Old for the Rat Race.
I'm Corey. Blue-collar kid, Class of '90, singer-songwriter, accidental entrepreneur. I've reinvented myself more times than I can count and I'm still going. This is where I share what I'm figuring out along the way.
How I think about this
It's not about whether you want to retire — or even can right now. It's about making a change you can actually live with for the rest of your life.
I grew up a latchkey kid in the 80s. Nobody was managing my afternoon. That kind of independence gets into your blood.
Redefining Retirement isn't really about 401(k)s, IRAs, or counting down to a golf cart. Maybe you got laid off or downsized. Or maybe you're just sick of the BS and looking for something different — like I was back in 2013. Either way, here's the thing: if you're going to make a change anyway, you might as well work toward stuff you actually love, that also supports the life you want now and down the road.
There's that old saying — if you love what you do, you'll never work a day in your life.
I've reinvented myself multiple times, from foundry worker to mechanical draftsman. When I needed out the last time, I told myself: if I'm doing this again, I'm working on stuff I actually want to do. Stuff that could eventually support a retirement. So yeah, I do want to retire someday — but in the meantime, why not build toward something I enjoy?
That's been the last 10-15 years. Finding stuff I like learning about and working on, that's marketable, that supports the life I want, with people I like working with — then letting the rest sort itself out. The goal was never really retirement. It's getting to where, retired or not, I already feel like I am — because I like the stuff I do enough to do it anyway, on my own terms, whenever and wherever I want.
I'm endlessly curious — I like to tinker, reminisce, philosophize, and geek out about this stuff with other people. That's what this newsletter, blog, and channel is about: a diary of the things I'm working on and philosophizing about, trying to have some fun and not take it all too seriously along the way.
On the workbench
What I'm Tinkering With Right Now
I'm something of an AI crash test dummy — I try the stuff so you don't have to crash into it yourself. Here's what's currently on the workbench:
- Learning to run my business (or businesses) from one terminal — I got into Claude Code hoping I could manage my entire business — maybe even multiple businesses — from a single tool. Not there yet, but getting closer every day.
- Migrated my Google Ads business website, CoreyKoehlerMedia.com, from WordPress to Astro — so I could manage and edit it directly through Claude Code instead of wrestling with WordPress. A lot of trial and error, but once it's working, it's pretty slick and pretty easy to manage.
- Building a simple tool that tells creators what their email list is actually worth — try the early version →. I keep seeing people with massive audiences on platforms that could vanish or change the rules overnight, with no way to reach those people if it happens. Built a version of this before, didn't push it hard enough, giving it another shot.
- Starting up the podcast and YouTube channel again — refining the direction a little, I think it was too serious and I want to lighten it up a bit. Plus figuring out how to cut the editing and distribution time down so it doesn't eat my whole week.
If any of this turns into something useful, you'll hear about it here first — usually with a story about everything that went wrong along the way.
Where do you want to start?
Start Here
What's Your Audience Worth?
A free calculator that shows you what your following could actually be worth as an email list — and what you might be sitting on without realizing it.
Explore →
Solopreneur Tools
The software stack that actually matters — newsletter platforms, podcast gear, AI tools, and more.
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AI Newsletter Fast Track
A step-by-step guide to using AI to build and grow a newsletter faster than going it alone.
Explore →
Gen Exit Playbook
Free strategy guide for Gen X — how to build income and independence before you have to retire.
Explore →Useful things
Resources Worth Checking Out
Comparison guides, frameworks, and practical tools — picked for clarity, not clicks.
Beehiiv vs. Substack: An Honest Breakdown
The real differences in pricing, monetization, and who each platform is actually built for — without the affiliate spin.
Read the comparison →
LinkedIn Newsletter vs. Email Newsletter
You don't own your LinkedIn audience. Here's what that actually means — and what to do about it.
Read the guide →
How to Monetize a Newsletter in 2025
Six income streams Gen X creators are using to turn an email list into real recurring revenue.
Read the guide →
What Is a Blogletter? A Beginner's Guide
Blog or newsletter? Turns out the answer might be both — what a "blogletter" is and why it might be the simpler model.
Read the guide →
The Quiet AI Side Hustle for Gen X
No coding, no main-character energy required — a low-key way to put AI to work without performing for an audience.
Read the guide →The full picture
More on RedefiningRetirement.io
This site is the resource hub — guides, comparisons, and tools you can browse and bookmark. The newsletter and main editorial home lives at RedefiningRetirement.io. That's where I publish deeper thinking, reader questions, and the ongoing conversation about what retirement can actually look like for people like us. If this is your first visit, that's the best place to go next.
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