Free Calculator

What's Your Audience Worth?

Curious what your following could actually be worth as an email list? So was I, so I built this.

I've built a few email lists over the years, so I know roughly what they're worth. But what kept catching my eye was all these creators out there — big YouTube followings, solid TikTok numbers — with zero email list. None.

And I started thinking: do they even know what they're sitting on? Or more to the point — what they're risking by not having it?

So I built this. Answer a few quick questions about your audience, and I'll show you roughly what it could be worth as an email list — the kind of number that's hard to un-see once you've seen it.

You know the line from Jerry Maguire. Stop wondering. Let's see your number.

What's your topic, niche, or profession?

Do you have a social media audience?

Yes Not yet

Do you have a newsletter or email list?

Yes No

Monetization paths you'd want to explore — select all that apply

Service-Based Offers Coaching, consulting, or fully managed done-for-you work Recurring Revenue Subscriptions, sponsorships, and affiliate income Education-Based Offers Courses, workshops, and coaching programs Additional Revenue Streams Digital products, sponsored content, and merch

What's Your Audience Worth?

Here's where I moved mine.

Here's how to close that gap — on me.